Markup Calculator
Calculate the selling price by applying a markup percentage to your cost.
How to use
- 1Enter the cost and the markup percentage.
- 2See the suggested selling price.
About
Calculates the selling price from cost and markup, essential for product pricing.
How to calculate markup
UtilNexo's markup calculator helps you set the sale price from the cost and the desired percentage, ensuring the pricing covers costs and generates profit.
Markup is a multiplier applied over cost. The formula is: price = cost × (1 + markup ÷ 100). If a product costs $80 and you want a 50% markup, the price is 80 × 1.50 = $120.
Unlike margin, which measures profit over the sale price, markup measures it over cost. A 50% markup results in a margin of about 33.3% — numbers that often confuse.
Examples
- 80, 50 → Suggested sale price: $120.00.
- 100, 30 → Suggested sale price: $130.00.
Limitations
- The calculation considers only cost and percentage; it does not include taxes, shipping, or fixed expenses.
- A high markup can drive customers away; you must balance competitiveness and profit.
How to use the markup calculator
- 1Enter the product cost.
- 2Type the desired markup percentage.
- 3See the sale price.
Frequently asked questions
What is the difference between markup and margin?
Markup is over cost; margin is over the sale price. The same percentage gives different results.
How do I calculate markup manually?
Multiply the cost by (1 + markup ÷ 100). For example, 80 × 1.50 = 120.
What markup should I use?
It depends on the sector, competition, and expenses. The tool helps you test scenarios quickly.
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